The Essential Guide To Online Review Management – Using Online Reviews As A Marketing Tool

The Powerful Impact of Online Reviews

Online reviews are replacing testimonials as the go-to resource for consumers to research local businesses. Reviews provide great insight into what you can expect if you decide to do business with a local company. Whether you are looking for a place to eat, a new doctor, or a renovation company to help you with home repairs, online reviews provide your customers with valuable information.

Your customers are reading your reviews online, and if you run a business, there is a great chance that consumers are writing reviews about your company, as well. In fact, according to a recent Local Consumer Review Survey, 85% of consumers say that they read online reviews for local businesses.

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Four Local Search Marketing Factors To Increase Visibility & Clicks

 

Local search marketing is becoming the epicenter for marketing efforts of local businesses around the globe. Small businesses are recognizing the need to capture consumer interest close to the point of sale and certainly during the research stages of the sales cycle. That’s because they realize that local searchers take action. In fact, according to Google’s May 2014 study entitled ‘Understanding Consumer’s Local Search Behavior,’ 50% of consumers who conducted a local search on their smartphone visited a store within one day, and 34% who searched on computer or tablet did the same. (more…)

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Rank Higher With Page Speed Using Most Effective Tools, Tips & Resources

 

Whether you’re someone who works on or with websites or simply a Business Owner, slow load times are frustrating and often a huge deterrent for proceeding to the site.

Research shows that load latency creates impatient users who are more apt to move on. Now, more than ever, websites need to capture and hold the attention of potential users and purchasers, as online competition continues to increase. Add to that, those who are vying for the ever-increasing mobile device shopper’s time and attention. It’s a technological jungle out there.

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“Not Provided” – Dealing with Google Search Organic Keyword not provided

Late last year MOZ set out to discover the top tools, tactics, and trends of the online marketing world. With the help of their partners, over 3700 participated in this year’s Industry Survey.
The infographic below presents the results of how do marketers deal with (not provided) Google Analytics keyword search data.

The loss of Google keyword data hit hard in 2013, and so MOZ asked people how they’re coping, strategically speaking. It’s interesting to note that, on average, respondents selected three different solutions. It’s going to take a diversity of solutions to solve “unprovided” problem. Respondents who track >100 keywords were more likely to rely on rankings and less likely to rely on social signals than those who track <100 keywords. (more…)

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How to create a business channel on youtube

 

You need to create a separate Youtube Channel for your business in order to properly market your business online both through Youtube and Google+. Here is a quick guide how to setup your Youtube channel not under your personal account but as a business.

Make sure you’re signed in to YouTube.

  1. Go to All my channels.
  2. If you want to make a YouTube channel for a Google+ page that you manage, you can choose it here. Otherwise, click Create a new channel.
  3. Fill out the details to create your new channel.

 

Read more here on Google

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Google’s new keyword tool, the Keyword Planner

 

Keyword Tool is now Keyword Planner integrated into Adwords. Google has combined the functionality of Keyword Tool and Traffic Estimator features to make it easier to plan your next keyword research project with their new Keyword Planner tool integrated into the Adwords account.

Keyword Tool will no longer be available and instead you need to log in into your Adwords account to access Keyword Planner. You can use Keyword Planner to find new keyword and ad group ideas, get

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RSForm! Pro Conversion Goal Tracking with Google Analytics

 

RSForm! PRO is a robust form platform for Joomla that can handle most of the tough challenges of todays digital marketers. Tracking AJAX or responsive forms can sometimes be tricky, Specially conversion tracking and conversion goal setting in Google Analytics.

 

How RSForm Pro and Conversion Tracking Issue

RSForm! Pro loads the “thank you” message on the same page as the form itself which makes it hard to set conversion goals in Google Analytics due to the lack of a unique page as Thank-You page. Without a unique page, you can’t submit a unique URL as destination to your conversion goal settings in Google Analytics.

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