Author Ali Sadr

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How to Clarify Your Message: Our 9-Point Ecommerce Home Page Conversion Checklist 

If your online store has a steady stream of traffic—but a weak stream of revenue—you know firsthand how challenging it can be to pinpoint your underlying problems. 

To improve your ecommerce conversion rate, you may begin to analyze your products and reconsider your offerings. 

But before you start dropping your prices, you need to analyze your online store for a flaw that can drain your revenue: a home page message that’s less than clear. 

All too often, ecommerce home pages are fuzzy, confusing, and cluttered. 

These pages force visitors to become researchers if they want to know who the company is, what the company provides, and the results they can experience. In the end, conversions are low because confusion is high. 

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Optimize Your Ecommerce Conversion Rate: 3 Audience Characteristics to Drive Your Numbers

As an ecommerce business owner, you know that optimizing your ecommerce conversion rate is vital if you want your online business to thrive.

After all, your website is no different from a brick and mortar store. Your revenue depends on creating a seamless shopping experience and ensuring your customers check out with a cart that’s loaded with items from your virtual aisles.

Before any of this even happens, your first task is transforming casual visitors into potential customers with an attention-grabbing, positive first impression. The reason is simple: what your customers initially perceive can determine how likely they are to pull out their wallets.

This undeniable fact means that optimization often begins with your home page.

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The Essential Guide To Online Review Management – Using Online Reviews As A Marketing Tool

The Powerful Impact of Online Reviews

Online reviews are replacing testimonials as the go-to resource for consumers to research local businesses. Reviews provide great insight into what you can expect if you decide to do business with a local company. Whether you are looking for a place to eat, a new doctor, or a renovation company to help you with home repairs, online reviews provide your customers with valuable information.

Your customers are reading your reviews online, and if you run a business, there is a great chance that consumers are writing reviews about your company, as well. In fact, according to a recent Local Consumer Review Survey, 85% of consumers say that they read online reviews for local businesses.

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Four Local Search Marketing Factors To Increase Visibility & Clicks


Local search marketing is becoming the epicenter for marketing efforts of local businesses around the globe. Small businesses are recognizing the need to capture consumer interest close to the point of sale and certainly during the research stages of the sales cycle. That’s because they realize that local searchers take action. In fact, according to Google’s May 2014 study entitled ‘Understanding Consumer’s Local Search Behavior,’ 50% of consumers who conducted a local search on their smartphone visited a store within one day, and 34% who searched on computer or tablet did the same.

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6 most effective strategies for SEOs to create a fertile website for increasing lead conversions

It’s true, SEO techniques have changed again with Google’s Penguin, Hummingbird and Pigeon updates in mid 2014. Since the updates, many SEO professionals have been confused about where to go from here.

Today, we’ll review the changes, the new methods and most importantly, how to create a fertile website where a higher percent of conversions can take place.

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Rank Higher With Page Speed Using Most Effective Tools, Tips & Resources


Whether you’re someone who works on or with websites or simply a Business Owner, slow load times are frustrating and often a huge deterrent for proceeding to the site.

Research shows that load latency creates impatient users who are more apt to move on. Now, more than ever, websites need to capture and hold the attention of potential users and purchasers, as online competition continues to increase. Add to that, those who are vying for the ever-increasing mobile device shopper’s time and attention. It’s a technological jungle out there.

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“Not Provided” – Dealing with Google Search Organic Keyword not provided

Late last year MOZ set out to discover the top tools, tactics, and trends of the online marketing world. With the help of their partners, over 3700 participated in this year’s Industry Survey.
The infographic below presents the results of how do marketers deal with (not provided) Google Analytics keyword search data.

The loss of Google keyword data hit hard in 2013, and so MOZ asked people how they’re coping, strategically speaking. It’s interesting to note that, on average, respondents selected three different solutions. It’s going to take a diversity of solutions to solve “unprovided” problem. Respondents who track >100 keywords were more likely to rely on rankings and less likely to rely on social signals than those who track <100 keywords.

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How to create a business channel on youtube


You need to create a separate Youtube Channel for your business in order to properly market your business online both through Youtube and Google+. Here is a quick guide how to setup your Youtube channel not under your personal account but as a business.

Make sure you’re signed in to YouTube.

  1. Go to All my channels.
  2. If you want to make a YouTube channel for a Google+ page that you manage, you can choose it here. Otherwise, click Create a new channel.
  3. Fill out the details to create your new channel.


Read more here on Google

Google’s new keyword tool, the Keyword Planner


Keyword Tool is now Keyword Planner integrated into Adwords. Google has combined the functionality of Keyword Tool and Traffic Estimator features to make it easier to plan your next keyword research project with their new Keyword Planner tool integrated into the Adwords account.

Keyword Tool will no longer be available and instead you need to log in into your Adwords account to access Keyword Planner. You can use Keyword Planner to find new keyword and ad group ideas, get

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How to track form submission conversion with Google Analytics event tracking

Tracking form submission conversion is among the challenging KPIs for most digital marketers. I’d like to discuss a few methods around form submission conversion tracking using Google Analytics.

Some times it’s not easy to create thank-you pages for all web forms. Due to technological complications, it’s not easy to integrate a thank-you page on some web forms to be able to track conversions and set our conversion goals based on page views on specific AJAX thank-you pages or Thank you prompts loading in layers. Custom web forms, Contact Form 7 plugin for WordPress and RSForms components for Joomla are among the forms that sometimes are not easy to track forms individually depending on the version and type of use.

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