Category: Local SEO

The Essential Guide To Online Review Management – Using Online Reviews As A Marketing Tool

The Powerful Impact of Online Reviews

Online reviews are replacing testimonials as the go-to resource for consumers to research local businesses. Reviews provide great insight into what you can expect if you decide to do business with a local company. Whether you are looking for a place to eat, a new doctor, or a renovation company to help you with home repairs, online reviews provide your customers with valuable information.

Your customers are reading your reviews online, and if you run a business, there is a great chance that consumers are writing reviews about your company, as well. In fact, according to a recent Local Consumer Review Survey, 85% of consumers say that they read online reviews for local businesses.

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Four Local Search Marketing Factors To Increase Visibility & Clicks


Local search marketing is becoming the epicenter for marketing efforts of local businesses around the globe. Small businesses are recognizing the need to capture consumer interest close to the point of sale and certainly during the research stages of the sales cycle. That’s because they realize that local searchers take action. In fact, according to Google’s May 2014 study entitled ‘Understanding Consumer’s Local Search Behavior,’ 50% of consumers who conducted a local search on their smartphone visited a store within one day, and 34% who searched on computer or tablet did the same. (more…)

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