Local search marketing is becoming the epicenter for marketing efforts of local businesses around the globe. Small businesses are recognizing the need to capture consumer interest close to the point of sale and certainly during the research stages of the sales cycle. That’s because they realize that local searchers take action. In fact, according to Google’s May 2014 study entitled ‘Understanding Consumer’s Local Search Behavior,’ 50% of consumers who conducted a local search on their smartphone visited a store within one day, and 34% who searched on computer or tablet did the same. (more…)

Whether you’re someone who works on or with websites or simply a Business Owner, slow load times are frustrating and often a huge deterrent for proceeding to the site.

Research shows that load latency creates impatient users who are more apt to move on. Now, more than ever, websites need to capture and hold the attention of potential users and purchasers, as online competition continues to increase. Add to that, those who are vying for the ever-increasing mobile device shopper’s time and attention. It’s a technological jungle out there.

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You need to create a separate Youtube Channel for your business in order to properly market your business online both through Youtube and Google+. Here is a quick guide how to setup your Youtube channel not under your personal account but as a business.

Make sure you’re signed in to YouTube.

1. Go to All my channels.
2. If you want to make a YouTube channel for a Google+ page that you manage, you can choose it here. Otherwise, click Create a new channel.
3. Fill out the details to create your new channel.

Read more here on Google

Keyword Tool is now Keyword Planner integrated into Adwords. Google has combined the functionality of Keyword Tool and Traffic Estimator features to make it easier to plan your next keyword research project with their new Keyword Planner tool integrated into the Adwords account.

Keyword Tool will no longer be available and instead you need to log in into your Adwords account to access Keyword Planner. You can use Keyword Planner to find new keyword and ad group ideas, get

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