Local search marketing is becoming the epicenter for marketing efforts of local businesses around the globe. Small businesses are recognizing the need to capture consumer interest close to the point of sale and certainly during the research stages of the sales cycle. That’s because they realize that local searchers take action. In fact, according to Google’s May 2014 study entitled ‘Understanding Consumer’s Local Search Behavior,’ 50% of consumers who conducted a local search on their smartphone visited a store within one day, and 34% who searched on computer or tablet did the same.

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