Keyword Tool is now Keyword Planner integrated into Adwords. Google has combined the functionality of Keyword Tool and Traffic Estimator features to make it easier to plan your next keyword research project with their new Keyword Planner tool integrated into the Adwords account.
Keyword Tool will no longer be available and instead you need to log in into your Adwords account to access Keyword Planner. You can use Keyword Planner to find new keyword and ad group ideas, get
performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.
Keyword Planner tool combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.
Here are the four major options available when using Keyword Planner;
- Search for new keyword and ad group ideas
- Get search volume for a list of keywords or group them into ad groups
- get traffic estimates for a list of keywords
- multiply keyword lists to get new keyword ideas
Here are a few helpful links to get to know Keyword Planner tool better;