As an ecommerce business owner, you know that optimizing your ecommerce conversion rate is vital if you want your online business to thrive.

After all, your website is no different from a brick and mortar store. Your revenue depends on creating a seamless shopping experience and ensuring your customers check out with a cart that’s loaded with items from your virtual aisles.

Before any of this even happens, your first task is transforming casual visitors into potential customers with an attention-grabbing, positive first impression. The reason is simple: what your customers initially perceive can determine how likely they are to pull out their wallets.

This undeniable fact means that optimization often begins with your home page.

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