{"id":9124,"date":"2014-03-16T01:51:34","date_gmt":"2014-03-16T01:51:34","guid":{"rendered":"https:\/\/agilegrow.com\/not-provided-traitement-des-mots-cles-non-fournis-par-google-search-organic\/"},"modified":"2014-03-16T01:51:34","modified_gmt":"2014-03-16T01:51:34","slug":"not-provided-traitement-des-mots-cles-non-fournis-par-google-search-organic","status":"publish","type":"post","link":"https:\/\/agilegrow.com\/fr\/not-provided-traitement-des-mots-cles-non-fournis-par-google-search-organic\/","title":{"rendered":"“Not Provided” – Traitement des mots cl\u00e9s non fournis par Google Search Organic"},"content":{"rendered":"

\u00c0 la fin de l’ann\u00e9e derni\u00e8re, MOZ a entrepris de d\u00e9couvrir les meilleurs outils, tactiques et tendances du monde du marketing en ligne. Avec l’aide de leurs partenaires, plus de 3 700 personnes ont particip\u00e9 \u00e0 l’enqu\u00eate de cette ann\u00e9e.
\nL’infographie ci-dessous pr\u00e9sente les r\u00e9sultats de la mani\u00e8re dont les sp\u00e9cialistes du marketing traitent les donn\u00e9es de recherche par mot-cl\u00e9 de Google Analytics (non fournies)<\/strong>.<\/p>\n

La perte des donn\u00e9es de Google sur les mots-cl\u00e9s a frapp\u00e9 durement en 2013, et MOZ a donc demand\u00e9 \u00e0 des personnes comment elles s’en sortaient, d’un point de vue strat\u00e9gique. Il est int\u00e9ressant de noter qu’en moyenne, les r\u00e9pondants ont choisi trois solutions diff\u00e9rentes. Il faudra une diversit\u00e9 de solutions pour r\u00e9soudre le probl\u00e8me de la “non fourniture”. Les personnes interrog\u00e9es qui suivent >100 mots-cl\u00e9s sont plus susceptibles de s’appuyer sur les classements et moins susceptibles de s’appuyer sur les signaux sociaux que celles qui suivent <100 mots-cl\u00e9s.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Voici, en r\u00e9sum\u00e9, les principales strat\u00e9gies \u00e0 mettre en \u0153uvre en cas de r\u00e9sultats “non fournis” ;<\/p>\n

    \n
  1. 68,8% Accent mis sur le taux de conversion et les indicateurs de performance<\/a><\/li>\n
  2. 66,2 % Se concentrer sur le trafic de la page d’atterrissage<\/li>\n
  3. 57,9% S’appuient davantage sur les donn\u00e9es des outils Google pour les webmasters<\/li>\n
  4. 40,5% Essayer d’estimer le trafic sur la base d’autres donn\u00e9es<\/li>\n
  5. 36,7% Se concentrer sur les signaux sociaux (Tweets, Likes, +1s, etc.)<\/li>\n<\/ol>\n

     <\/p>\n

    Les principaux participants \u00e0 ces donn\u00e9es sont les suivants ;<\/p>\n

      \n
    • Search Engine Land (en anglais)<\/li>\n
    • Tampon<\/li>\n
    • AimClear<\/li>\n
    • SEOverflow<\/li>\n
    • CopyBlogger<\/li>\n
    • Econsultancy<\/li>\n
    • Institut du marketing de contenu<\/li>\n
    • TopRank Marketing<\/li>\n
    • MarketingProfs<\/li>\n
    • HootSuite<\/li>\n
    • Entrepenuer.com<\/li>\n
    • Distill\u00e9<\/li>\n
    • Hubspot<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      \u00c0 la fin de l’ann\u00e9e derni\u00e8re, MOZ a entrepris de d\u00e9couvrir les meilleurs outils, tactiques et tendances du monde du marketing en ligne. Avec l’aide de leurs partenaires, plus de 3 700 personnes ont particip\u00e9 \u00e0 l’enqu\u00eate de cette ann\u00e9e. L’infographie ci-dessous pr\u00e9sente les r\u00e9sultats de la mani\u00e8re dont les sp\u00e9cialistes du marketing traitent les […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nTraiter les mots-cl\u00e9s non fournis par Google Search Organic<\/title>\n<meta name=\"description\" content=\"comment les sp\u00e9cialistes du marketing traitent-ils les donn\u00e9es de recherche par mot-cl\u00e9 de Google Analytics (non fournies). En savoir plus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agilegrow.com\/fr\/not-provided-traitement-des-mots-cles-non-fournis-par-google-search-organic\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traiter les mots-cl\u00e9s non fournis par Google Search Organic\" \/>\n<meta property=\"og:description\" content=\"comment les sp\u00e9cialistes du marketing traitent-ils les donn\u00e9es de recherche par mot-cl\u00e9 de Google Analytics (non fournies). 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