{"id":9123,"date":"2014-01-04T01:35:31","date_gmt":"2014-01-04T01:35:31","guid":{"rendered":"https:\/\/agilegrow.com\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/"},"modified":"2014-01-04T01:35:31","modified_gmt":"2014-01-04T01:35:31","slug":"le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles","status":"publish","type":"post","link":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/","title":{"rendered":"Le nouvel outil de Google pour les mots-cl\u00e9s, le planificateur de mots-cl\u00e9s"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>L&#8217;outil de mots-cl\u00e9s est d\u00e9sormais le <strong>planificateur de mots-cl\u00e9s<\/strong> int\u00e9gr\u00e9 \u00e0 Adwords. Google a combin\u00e9 les fonctionnalit\u00e9s de l&#8217;outil de mots-cl\u00e9s et de l&#8217;outil d&#8217;estimation du trafic pour faciliter la planification de votre prochain projet de recherche de mots-cl\u00e9s gr\u00e2ce \u00e0 son nouvel outil Keyword Planner int\u00e9gr\u00e9 au compte Adwords.<\/p>\n<p>L&#8217;outil de mots-cl\u00e9s ne sera plus disponible et vous devrez vous connecter \u00e0 votre compte Adwords pour acc\u00e9der au planificateur de mots-cl\u00e9s. Vous pouvez utiliser le planificateur de mots cl\u00e9s pour trouver de nouvelles id\u00e9es de mots cl\u00e9s et de groupes d&#8217;annonces, pour obtenir des informations sur l&#8217;utilisation des mots cl\u00e9s et des groupes d&#8217;annonces.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>pour trouver l&#8217;offre et le budget qui vous conviennent, puis ajoutez-les \u00e0 vos campagnes.<\/p>\n<p>L&#8217;outil Keyword Planner combine les fonctionnalit\u00e9s de l&#8217;outil Keyword Tool et de l&#8217;outil Traffic Estimator dans un flux de travail int\u00e9gr\u00e9 et fluide. Vous pouvez utiliser le planificateur de mots cl\u00e9s pour trouver de nouvelles id\u00e9es de mots cl\u00e9s et de groupes d&#8217;annonces, obtenir des estimations de performance pour ces mots afin de d\u00e9terminer l&#8217;ench\u00e8re et le budget qui vous conviennent, puis les ajouter \u00e0 vos campagnes.<\/p>\n<h4>Voici les quatre principales options disponibles lors de l&#8217;utilisation du planificateur de mots-cl\u00e9s ;<\/h4>\n<ul>\n<li>Recherche de nouvelles id\u00e9es de mots-cl\u00e9s et de groupes d&#8217;annonces<\/li>\n<li>Obtenir le volume de recherche pour une liste de mots-cl\u00e9s ou les regrouper en groupes d&#8217;annonces<\/li>\n<li>obtenir des estimations de trafic pour une liste de mots-cl\u00e9s<\/li>\n<li>multiplier les listes de mots-cl\u00e9s pour obtenir de nouvelles id\u00e9es de mots-cl\u00e9s<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Voici quelques liens utiles pour mieux conna\u00eetre l&#8217;outil Keyword Planner ;<\/h4>\n<p>&nbsp;<\/p>\n<ol>\n<li><a href=\"https:\/\/adwords.google.com\/da\/DisplayPlanner\/Home?__u=3180093064&amp;__c=5871093304&amp;__o=kp\" target=\"_blank\" rel=\"noopener noreferrer\">Construire une campagne Display ? Essayez le planificateur d&#8217;affichage<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2999770\" target=\"_blank\" rel=\"noopener noreferrer\">Comment utiliser le planificateur de mots-cl\u00e9s<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/3141229\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9couvrez en quoi le planificateur de mots cl\u00e9s est diff\u00e9rent de l&#8217;outil de mots cl\u00e9s.<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; L&#8217;outil de mots-cl\u00e9s est d\u00e9sormais le planificateur de mots-cl\u00e9s int\u00e9gr\u00e9 \u00e0 Adwords. Google a combin\u00e9 les fonctionnalit\u00e9s de l&#8217;outil de mots-cl\u00e9s et de l&#8217;outil d&#8217;estimation du trafic pour faciliter la planification de votre prochain projet de recherche de mots-cl\u00e9s gr\u00e2ce \u00e0 son nouvel outil Keyword Planner int\u00e9gr\u00e9 au compte Adwords. L&#8217;outil de mots-cl\u00e9s ne [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le nouvel outil de mots-cl\u00e9s de Google - Utiliser le planificateur de mots-cl\u00e9s<\/title>\n<meta name=\"description\" content=\"L&#039;outil de mots-cl\u00e9s est d\u00e9sormais le planificateur de mots-cl\u00e9s int\u00e9gr\u00e9 \u00e0 Adwords. Google a combin\u00e9 les fonctionnalit\u00e9s de l&#039;outil de mots-cl\u00e9s et de l&#039;outil d&#039;estimation du trafic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le nouvel outil de mots-cl\u00e9s de Google - Utiliser le planificateur de mots-cl\u00e9s\" \/>\n<meta property=\"og:description\" content=\"L&#039;outil de mots-cl\u00e9s est d\u00e9sormais le planificateur de mots-cl\u00e9s int\u00e9gr\u00e9 \u00e0 Adwords. Google a combin\u00e9 les fonctionnalit\u00e9s de l&#039;outil de mots-cl\u00e9s et de l&#039;outil d&#039;estimation du trafic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/\" \/>\n<meta property=\"og:site_name\" content=\"AgileGrow\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-04T01:35:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agilegrow.com\/wp-content\/uploads\/2013\/12\/keyword-planner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"537\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BlueHat Marketing Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"BlueHat Marketing Inc.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/\",\"url\":\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/\",\"name\":\"Le nouvel outil de mots-cl\u00e9s de Google - Utiliser le planificateur de mots-cl\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/agilegrow.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/agilegrow.com\/wp-content\/uploads\/2013\/12\/keyword-planner.png\",\"datePublished\":\"2014-01-04T01:35:31+00:00\",\"dateModified\":\"2014-01-04T01:35:31+00:00\",\"author\":{\"@id\":\"https:\/\/agilegrow.com\/fr\/#\/schema\/person\/28b5cf4a4388b7008033686d28ee85d4\"},\"description\":\"L'outil de mots-cl\u00e9s est d\u00e9sormais le planificateur de mots-cl\u00e9s int\u00e9gr\u00e9 \u00e0 Adwords. Google a combin\u00e9 les fonctionnalit\u00e9s de l'outil de mots-cl\u00e9s et de l'outil d'estimation du trafic.\",\"breadcrumb\":{\"@id\":\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#primaryimage\",\"url\":\"https:\/\/agilegrow.com\/wp-content\/uploads\/2013\/12\/keyword-planner.png\",\"contentUrl\":\"https:\/\/agilegrow.com\/wp-content\/uploads\/2013\/12\/keyword-planner.png\",\"width\":537,\"height\":646},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/agilegrow.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le nouvel outil de Google pour les mots-cl\u00e9s, le planificateur de mots-cl\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/agilegrow.com\/fr\/#website\",\"url\":\"https:\/\/agilegrow.com\/fr\/\",\"name\":\"AgileGrow\",\"description\":\"SEO Services Canada: Search Engine Optimization Company | AgileGrow\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/agilegrow.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/agilegrow.com\/fr\/#\/schema\/person\/28b5cf4a4388b7008033686d28ee85d4\",\"name\":\"BlueHat Marketing Inc.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/agilegrow.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83d2891847553241843a86ff5a7b63cd?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83d2891847553241843a86ff5a7b63cd?s=96&r=g\",\"caption\":\"BlueHat Marketing Inc.\"},\"url\":\"https:\/\/agilegrow.com\/fr\/author\/ali-sadr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le nouvel outil de mots-cl\u00e9s de Google - Utiliser le planificateur de mots-cl\u00e9s","description":"L'outil de mots-cl\u00e9s est d\u00e9sormais le planificateur de mots-cl\u00e9s int\u00e9gr\u00e9 \u00e0 Adwords. Google a combin\u00e9 les fonctionnalit\u00e9s de l'outil de mots-cl\u00e9s et de l'outil d'estimation du trafic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/","og_locale":"fr_FR","og_type":"article","og_title":"Le nouvel outil de mots-cl\u00e9s de Google - Utiliser le planificateur de mots-cl\u00e9s","og_description":"L'outil de mots-cl\u00e9s est d\u00e9sormais le planificateur de mots-cl\u00e9s int\u00e9gr\u00e9 \u00e0 Adwords. Google a combin\u00e9 les fonctionnalit\u00e9s de l'outil de mots-cl\u00e9s et de l'outil d'estimation du trafic.","og_url":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/","og_site_name":"AgileGrow","article_published_time":"2014-01-04T01:35:31+00:00","og_image":[{"width":537,"height":646,"url":"https:\/\/agilegrow.com\/wp-content\/uploads\/2013\/12\/keyword-planner.png","type":"image\/png"}],"author":"BlueHat Marketing Inc.","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"BlueHat Marketing Inc.","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/","url":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/","name":"Le nouvel outil de mots-cl\u00e9s de Google - Utiliser le planificateur de mots-cl\u00e9s","isPartOf":{"@id":"https:\/\/agilegrow.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#primaryimage"},"image":{"@id":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#primaryimage"},"thumbnailUrl":"https:\/\/agilegrow.com\/wp-content\/uploads\/2013\/12\/keyword-planner.png","datePublished":"2014-01-04T01:35:31+00:00","dateModified":"2014-01-04T01:35:31+00:00","author":{"@id":"https:\/\/agilegrow.com\/fr\/#\/schema\/person\/28b5cf4a4388b7008033686d28ee85d4"},"description":"L'outil de mots-cl\u00e9s est d\u00e9sormais le planificateur de mots-cl\u00e9s int\u00e9gr\u00e9 \u00e0 Adwords. Google a combin\u00e9 les fonctionnalit\u00e9s de l'outil de mots-cl\u00e9s et de l'outil d'estimation du trafic.","breadcrumb":{"@id":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#primaryimage","url":"https:\/\/agilegrow.com\/wp-content\/uploads\/2013\/12\/keyword-planner.png","contentUrl":"https:\/\/agilegrow.com\/wp-content\/uploads\/2013\/12\/keyword-planner.png","width":537,"height":646},{"@type":"BreadcrumbList","@id":"https:\/\/agilegrow.com\/fr\/le-nouvel-outil-de-google-pour-les-mots-cles-le-planificateur-de-mots-cles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/agilegrow.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Le nouvel outil de Google pour les mots-cl\u00e9s, le planificateur de mots-cl\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/agilegrow.com\/fr\/#website","url":"https:\/\/agilegrow.com\/fr\/","name":"AgileGrow","description":"SEO Services Canada: Search Engine Optimization Company | AgileGrow","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agilegrow.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/agilegrow.com\/fr\/#\/schema\/person\/28b5cf4a4388b7008033686d28ee85d4","name":"BlueHat Marketing Inc.","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/agilegrow.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83d2891847553241843a86ff5a7b63cd?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83d2891847553241843a86ff5a7b63cd?s=96&r=g","caption":"BlueHat Marketing Inc."},"url":"https:\/\/agilegrow.com\/fr\/author\/ali-sadr\/"}]}},"_links":{"self":[{"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/posts\/9123"}],"collection":[{"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/comments?post=9123"}],"version-history":[{"count":0,"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/posts\/9123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/media\/8792"}],"wp:attachment":[{"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/media?parent=9123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/categories?post=9123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agilegrow.com\/fr\/wp-json\/wp\/v2\/tags?post=9123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}