Driving revenue in the highly competitive ecommerce market is a challenge.
Incomplete or outdated product descriptions, a confusing order process, and other poorly designed UX elements will drive customers away and drain the investment you’ve made in your online store.
However, there may be a simple reason you’re not seeing higher conversions: few click-throughs for your ecommerce home page.
Heavy landing page traffic (without a robust click-through rate) is similar to a department store with numerous visitors in its lobby—instead of numerous shoppers browsing its aisles.
To increase your ecommerce home page click-through rate, you’ll want to use strategies that drive visitors to visit specific product pages.
Keep reading for six tips to help you transform visitors into revenue-generating customers.