The Essential Guide To Online Review Management - Using Online Reviews As A Marketing Tool

The Powerful Impact of Online Reviews

Online reviews are replacing testimonials as the go-to resource for consumers to research local businesses. Reviews provide great insight into what you can expect if you decide to do business with a local company. Whether you are looking for a place to eat, a new doctor, or a renovation company to help you with home repairs, online reviews provide your customers with valuable information.

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Four Local Search Marketing Factors To Increase Visibility & Clicks

Local search marketing is becoming the epicenter for marketing efforts of local businesses around the globe. Small businesses are recognizing the need to capture consumer interest close to the point of sale and certainly during the research stages of the sales cycle. That’s because they realize that local searchers take action. In fact, according to Google’s May 2014 study entitled ‘Understanding Consumer’s Local Search Behavior,’ 50% of consumers who conducted a local search on their smartphone visited a store within one day, and 34% who searched on computer or tablet did the same.  

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6 most effective strategies for SEOs to create a fertile website for increasing lead conversions

It’s true, SEO techniques have changed again with Google’s Penguin, Hummingbird and Pigeon updates in mid 2014. Since the updates, many SEO professionals have been confused about where to go from here.

Today, we’ll review the changes, the new methods and most importantly, how to create a fertile website where a higher percent of conversions can take place.

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How to track form submission conversion with Google Analytics event tracking

Tracking form submission conversion is among the challenging KPIs for most digital marketers. I'd like to discuss a few methods around form submission conversion tracking using Google Analytics.

Some times it's not easy to create thank-you pages for all web forms. Due to technological complications, it's not easy to integrate a thank-you page on some web forms to be able to track conversions and set our conversion goals based on page views on specific AJAX thank-you pages or Thank you prompts loading in layers. Custom web forms, Contact Form 7 plugin for Wordpress and RSForms components for Joomla are among the forms that sometimes are not easy to track forms individually depending on the version and type of use.

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