663% Online Sales Growth for DVWarehouse Ecommerce Site

Learn how DVWarehouse employed a boutique approach to scale organic search and paid search on their online site, resulting in a 663% percent increase in orders in less than 2 months.


The Client: DVWarehouse.com

A premier provider of A/V and computing equipment to the entertainment industry, Southern California-based DVWarehouse offers warehouse prices for computers and production gear. DVWarehouse promotes a total customer satisfaction service philosophy, and offers value pricing, a knowledgeable staff and an extensive inventory.

The Business Need

With thousands of products listed on their site, keeping up with DVWarehouse’s search needs extended beyond what a traditional agency could offer. DVWarehouse needed an individualized approach over the long-term to scale the optimization its pages, using both organic search strategies and paid advertising.

The Challenges

DVWarehouse required a customized organic SEO program that could address the over 18,000 products on their site. The challenges the ecommerce website needed to overcome included a plan for continual growth through increasingly higher rates of organic search traffic. Conducting on-page optimization was hard, due to search engine and product updates. Improving SEO via link building also proved difficult, with ever-changing search engine guidelines and as the company sought to bring value to customers through linking strategies.
Finding an optimal paid advertising strategy was also challenging. Namely, to maintain a cost-effective CPA while promoting the business via paid streams, DVWarehouse needed to secure the proper channels. However, doing so led to difficulty tracking conversions and ROI. The company also had to address final challenge of utilizing shopping comparison sites less during holiday seasons, when bid costs increase dramatically.