440% Lift in Landing page Conversions for Custom Patches Website Using Web Intelligence Data

With web intelligence data driving an improved home page design that focused consumer attention on the most important elements, Hero Patches improved conversions by 400 percent. Custom Patches turned to experts employing a radical new conversion methodology based on science. Relying on web intelligence data like a set of theories, traffic channel stats, bounce information, customer behavior and connecting device technologies, conversion experts at AgileGrow took the raw data and developed useful and meaningful information to build a landing page that improved user engagement and conversions.

440% Lift in Landing page Conversions for Custom Patches Website Using Web Intelligence Data

 

Figure 1
The experiment we designed through a series of 6 MVT tests won right on spot within the first day producing 440% improvement while the original was still at Zero conversion. That’s why the Form Conv. goal shows 4.4% lift while the improvement is 0% since mathematically 0 is not a number to provide improvement upon.

 

 

Figure 2
We let the test run even after it was considered a winner (Data was statistically significant after day 1.) to further measure the performance. The result stayed the same and almost all variations were winners from %28 conversion improvement to 247% conversion lift for the same winning experiment at 94% chance to beat the baseline.