If your online store has a steady stream of traffic—but a weak stream of revenue—you know firsthand how challenging it can be to pinpoint your underlying problems. 

To improve your ecommerce conversion rate, you may begin to analyze your products and reconsider your offerings. 

But before you start dropping your prices, you need to analyze your online store for a flaw that can drain your revenue: a home page message that’s less than clear. 

All too often, ecommerce home pages are fuzzy, confusing, and cluttered. 

These pages force visitors to become researchers if they want to know who the company is, what the company provides, and the results they can experience. In the end, conversions are low because confusion is high. 

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